Nigerian Investment and Securities Company, Anchoria Rebrands, Targets Youths, Increases Trading Possibilities
Nigeria’s foremost investment and securities company, Anchoria, yesterday announced that it has rebranded and launched a new identity to cater to the needs of a younger generation of investors in Nigeria.
Managing Director, Anchoria Investment and Securities Limited, Nkechi Azubuike, made this known to industry stakeholders, clients and pressmen at the Anchora Rebirth event to officially re-launch the brand on Thursday, 9th December at HSE Gourmet in Lagos.
According to her, Anchoria has a wealth of experience managing financial assets and plans to create new products and services that will usher in endless possibilities for young Nigerians.
She stated that “As an institution, we have taken up this challenge to re-imagine our processes and uncover newer ways of operating and serving our clients. Therefore, we are re-launching – updating our brand, services & products to create depth and broader investment possibilities for our clients.
Now more than ever, with the boom and explosion to basic access and knowledge of available investment options among our target groups, it has never been more critical for us to connect, engage and ultimately convert as both experts and trend spurrers and setters.
We plan to leverage our superior knowledge of the market buoyed by the many other trading possibilities that abound to their advantage.”
The Chairman, Board of Directors, Anchoria Investment and Securities; Sam Chidoka, speaking on the re-launch, reiterated the responsibility of the brand to change the game,
“The launch of this new Anchoria signals a new era, the birth of a new generation of wealth creators and builders. Beyond repositioning the business for efficiency, we are here to flip the script and re-imagine the future for securities and trading businesses in Nigeria.”
The rebrand, which comprises a new website, logo, a different colour palette and appealing typography, represents Anchoria’s commitment to providing financial freedom to a new generation.
Anchoria is a member of the Nigerian Stock Exchange licensed to deal in shares and stocks on all exchange trading floors and the National Association of Securities Dealers, NASD. Immersed in culture and heritage since 1994, the brand aims to provide more investment opportunities specially designed for every Nigerian youth.